Reach Customers Online With Google

Learn how your business can be found online with Google. This workshop explains how Google Search works and how you can improve a website's visibility with Search Engine Optimization (SEO).

Google Tools and Tips to Improve Website Performance

Regularly publish useful, relevant content on your website. Google Trends can help you find popular search terms and trending topics. g.co/trends

The Mobile-Friendly test shows how Google sees a web page on a mobile device and lists potential mobile usability problems. g.co/mobilefriendly

Use Google Search Console to monitor your website’s presence in Google’s search results. g.co/searchconsole

Create a free Business Profile to connect with customers on Google Search and Maps. google.com/business


Reach more customers by advertising on Google. g.co/ads

How to Create a Business Profile

Your free Business Profile lets you easily connect with customers across Google Search and Maps.

To create and verify a Business Profile:

  1. Visit google.com/business. Sign into Google or create a new account. 

  2. Enter the name of your business

  3. Choose a category. 

  4. Enter your business address. P.O. boxes are not allowed.

  5. Add a phone number, website, or both.

  6. To complete verification, request a postcard.

  7. Once you receive the postcard, follow the instructions to complete the process.

Empowering Community Vendors