Media and Marketing In a continually evolving discipline, collaboration and visibility are critical for marketing teams to track and elevate impact. Campaign management Increase accountability by maintaining consistency across channels and campaigns, save time with centralized resources, and increase speed to market. Initiative tracking Connect marketing efforts to ROI, accelerate delivery of marketing initiatives, and improve alignment with internal and external stakeholders. Content marketing calendar Eliminate silos between internal and external resources, increase visibility, and align production with strategy. Website management Streamline project planning and request intake, increase visibility into priorities and dependencies, and provide transparency into long-term strategic plans. Event management Increase planning effectiveness, streamline collaboration with real-time event plans and details, and increase stakeholder confidence — no matter where you are. PR tracking and management Collaborate seamlessly on plans and coverage tracking, improve visibility into activities and pitches, and ensure alignment with goals and initiatives. Content Review and Approval Complete more content faster with annotations, version control, streamlined review requests, and more—directly in Smartsheet.