Learn The Basics Of Google Ads
Google Ads can help you grow your business or brand and showcase your products and services to customers searching Google or visiting partner websites.
Types of Ad Campaigns
Smart Campaigns are Google’s solution for small businesses. Ads can be set up in just a few steps. Google’s technology will find ways to improve them over time.
Search campaigns offer advanced features for advertisers who want to show ads on Google search and other websites. Search campaigns include in-depth reporting.
Action Items
Visit g.co/ads to create an account. Enter your business info.
Create your first ad campaign. New to advertising? Try a Smart campaign.
Run your ad and review performance. Make adjustments as necessary.
Link Google Ads to Google Analytics. Need a free account? Visitg.co/analytics
Basic Terminology
Impressions
How many times your ad was displayed, whether it was clicked or not
Clicks
When a user clicks on an ad
Conversions
When a click on an ad results in a desirable outcome
