Design Thinking For Entrepreneurs
Design Thinking is a methodology used by designers to solve complex problems. It can be applied by entrepreneurs and small business owners to help with things like creating a company, inventing a product, redesigning a website, and more.
The Process Behind Design Thinking
Empathize
Connect with your user’s story, emotions, and your insights about them.
Define
Analyze observations about the user and synthesize them to define core problems.
Ideate
Engage in open brainstorming where all ideas and solutions are considered.
Prototype
Draw out or craft what is possible, keeping in mind your minimum viable product (MVP).
Test
Test the product using the best solutions identified during the prototyping phase.
Activities To Get Started With Design Thinking
Empathize
Select a population (e.g. busy professionals, after-school teachers, parents with young children, etc.) and write down a list of at least 10 challenges they face.
Define
Define the problem as a problem statement in a human-centered manner
(e.g. user name is a user characteristic who needs user need because insight).
Ideate
Write down eight possible solutions to solve the problem statement you
created. Any idea or solution that comes to mind is welcome.
